/* ============================================================
   Bloom by Nebula — design system condiviso
   ============================================================ */
:root{
  --bg:#FDFCFA; --ink:#1A1825; --muted:#6E6880;
  --hairline:rgba(26,24,37,.10); --shell:rgba(26,24,37,.035); --card:#FFFFFF;
  --grad:linear-gradient(120deg,#3b5bff 0%,#a14bff 55%,#ff4bd8 100%);
  --grad-soft:linear-gradient(120deg,rgba(59,91,255,.10) 0%,rgba(161,75,255,.10) 55%,rgba(255,75,216,.10) 100%);
  --ease-out:cubic-bezier(0.23,1,0.32,1);
  --shadow-soft:0 24px 60px -28px rgba(26,24,37,.16), 0 2px 6px -2px rgba(26,24,37,.05);
  --shadow-lift:0 40px 90px -40px rgba(26,24,37,.30), 0 4px 10px -4px rgba(26,24,37,.08);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:'Plus Jakarta Sans',system-ui,sans-serif;font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
.wrap{max-width:1080px;margin:0 auto;padding:0 24px}
.narrow{max-width:760px;margin:0 auto;padding:0 24px}
.grad{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}

/* header */
header{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;align-items:center;justify-content:space-between;padding:14px 24px;background:rgba(253,252,250,.72);backdrop-filter:saturate(160%) blur(14px);border-bottom:1px solid transparent;transition:border-color .4s var(--ease-out),background .4s var(--ease-out)}
header.scrolled{border-bottom-color:var(--hairline)}
header.on-dark{background:transparent}
header.on-dark .wordmark,header.on-dark .byline{color:#fff}
header.on-dark.scrolled{background:rgba(253,252,250,.82)}
header.on-dark.scrolled .wordmark{color:var(--ink)}
header.on-dark.scrolled .byline{color:var(--muted)}
.brand{display:flex;flex-direction:column;line-height:1}
.wordmark{font-family:'Fraunces',serif;font-size:22px;font-weight:500;letter-spacing:.01em}
.wordmark em{font-style:normal;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.byline{font-size:10px;color:var(--muted);letter-spacing:.18em;text-transform:uppercase;margin-top:3px}
.nav-cta{display:inline-flex;align-items:center;gap:9px;font-size:13.5px;font-weight:600;border-radius:99px;padding:9px 18px;color:#fff;background:var(--ink);transition:transform .16s var(--ease-out),background .2s var(--ease-out)}
.nav-cta:hover{background:#2A2738;transform:translateY(-1px)}
.nav-cta:active{transform:scale(.97)}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;overflow:hidden}
.hero video,.hero .hero-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.hero .scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(to top,rgba(12,10,20,.84) 0%,rgba(12,10,20,.34) 42%,rgba(12,10,20,.18) 70%,rgba(12,10,20,.44) 100%)}
.hero-inner{position:relative;z-index:2;color:#fff;padding:0 0 9vh;width:100%}
.hero .eyebrow{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:rgba(255,255,255,.86);border:1px solid rgba(255,255,255,.28);border-radius:99px;padding:7px 16px;margin-bottom:22px;backdrop-filter:blur(4px)}
.hero h1{font-family:'Fraunces',serif;font-weight:400;font-size:clamp(34px,6.6vw,68px);line-height:1.04;letter-spacing:-.015em;max-width:17ch;margin-bottom:22px;text-wrap:balance}
.hero h1 em{font-style:italic;font-weight:400}
.hero .sub{font-size:clamp(16px,2.1vw,19px);color:rgba(255,255,255,.9);max-width:52ch;margin-bottom:30px;line-height:1.55}

/* buttons */
.cta-primary{display:inline-flex;align-items:center;gap:14px;cursor:pointer;border:none;font-family:inherit;font-size:16px;font-weight:600;border-radius:99px;padding:11px 12px 11px 28px;color:#fff;background:var(--ink);box-shadow:0 18px 40px -18px rgba(0,0,0,.6);transition:transform .18s var(--ease-out),background .2s var(--ease-out)}
.cta-primary .ico{width:38px;height:38px;border-radius:99px;background:var(--grad);display:flex;align-items:center;justify-content:center;font-size:17px;color:#fff;transition:transform .28s var(--ease-out)}
.cta-primary:hover{transform:translateY(-2px)}
.cta-primary:hover .ico{transform:translateX(3px)}
.cta-primary:active{transform:scale(.98)}
.trust{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:24px;font-size:13px;color:rgba(255,255,255,.82)}
.trust span{display:inline-flex;align-items:center;gap:8px}
.trust .d{width:5px;height:5px;border-radius:99px;background:var(--grad)}

/* sections */
section.block{padding:clamp(72px,11vw,128px) 0}
.eyebrow-dark{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
h2{font-family:'Fraunces',serif;font-weight:400;font-size:clamp(28px,4.6vw,46px);line-height:1.1;letter-spacing:-.01em;text-wrap:balance}
h3{font-family:'Fraunces',serif;font-weight:500;font-size:clamp(20px,2.6vw,26px);line-height:1.2}
.lead{font-size:clamp(17px,2.2vw,21px);color:var(--muted);max-width:54ch;margin-top:18px;line-height:1.55}
.head-narrow{max-width:640px}

/* effort -> wow */
.effort{text-align:center}
.effort .big{font-family:'Fraunces',serif;font-weight:300;font-size:clamp(26px,4.4vw,44px);line-height:1.18;letter-spacing:-.01em;max-width:20ch;margin:0 auto}
.effort .big b{font-weight:500}
.estep-row{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:52px;text-align:left}
.estep{background:var(--card);border:1px solid var(--hairline);border-radius:22px;padding:28px 26px;box-shadow:var(--shadow-soft);position:relative}
.estep .tag{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:600}
.estep .n{width:42px;height:42px;border-radius:99px;background:var(--grad-soft);display:flex;align-items:center;justify-content:center;font-family:'Fraunces',serif;font-weight:600;font-size:19px;margin-bottom:18px}
.estep .n span{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.estep h3{font-size:19px;margin:6px 0 8px}
.estep p{color:var(--muted);font-size:14.5px}
.estep .time{display:inline-block;margin-top:14px;font-size:12px;font-weight:600;color:var(--ink);background:var(--grad-soft);border-radius:99px;padding:5px 12px}

/* before/after slider (photo->video or site) */
.ba-wrap{margin-top:30px;border-radius:22px;overflow:hidden;box-shadow:var(--shadow-lift);background:#000;position:relative;aspect-ratio:16/9;touch-action:none}
.ba-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.ba-after{clip-path:inset(0 0 0 50%)}
.ba-ph{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;flex-direction:column;gap:10px;color:#fff;text-align:center;padding:24px}
.ba-ph.prima{background:linear-gradient(135deg,#5a5350,#3a3633)}
.ba-ph.dopo{background:radial-gradient(120% 120% at 50% 0%,#211c33,#0d0b14)}
.ba-tag{position:absolute;top:16px;z-index:6;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#fff;background:rgba(0,0,0,.45);backdrop-filter:blur(4px);padding:6px 14px;border-radius:99px;pointer-events:none}
.ba-tag.l{left:16px}.ba-tag.r{right:16px}
.ba-handle{position:absolute;top:0;bottom:0;left:50%;width:2px;background:#fff;z-index:5;transform:translateX(-1px);pointer-events:none}
.ba-knob{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:46px;height:46px;border-radius:99px;background:#fff;z-index:6;display:flex;align-items:center;justify-content:center;box-shadow:0 6px 20px rgba(0,0,0,.35);font-size:15px;color:var(--ink);pointer-events:none}
.ba-range{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:ew-resize;z-index:7;margin:0}
.ba-cap{text-align:center;margin-top:18px;font-size:14px;color:var(--muted)}
.ba-quote{text-align:center;margin-top:26px}
.ba-quote .b{font-family:'Fraunces',serif;font-style:italic;font-size:clamp(18px,2.6vw,24px);color:var(--muted)}
.ba-quote .a{font-family:'Fraunces',serif;font-size:clamp(20px,3vw,28px);margin-top:6px}

/* demo videos */
.demos{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:46px}
.demo{border-radius:22px;overflow:hidden;background:#0d0b14;box-shadow:var(--shadow-lift)}
.demo .frame{position:relative;aspect-ratio:16/10;background:#0d0b14;display:flex;align-items:center;justify-content:center}
.demo video{width:100%;height:100%;object-fit:cover;display:block}
.demo .ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;background:radial-gradient(120% 120% at 50% 0%,#211c33,#0d0b14);color:#fff;text-align:center;padding:24px}
.demo .ph .badge{font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;border:1px solid rgba(255,255,255,.25);border-radius:99px;padding:6px 14px;color:rgba(255,255,255,.8)}
.demo .ph .pt{font-family:'Fraunces',serif;font-size:19px}
.demo .ph .ps{font-size:13px;color:rgba(255,255,255,.55);max-width:26ch}
.demo .cap{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:16px 18px;background:#fff;border:1px solid var(--hairline);border-top:none}
.demo .cap .t{font-weight:600;font-size:14.5px}
.demo .cap .seg{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);border:1px solid var(--hairline);border-radius:99px;padding:4px 11px;white-space:nowrap}
.demo-note{text-align:center;font-family:'Fraunces',serif;font-style:italic;font-size:clamp(18px,2.6vw,24px);color:var(--ink);margin-top:40px;line-height:1.4;max-width:24ch;margin-left:auto;margin-right:auto}

/* packages */
.packs{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.pack{background:var(--card);border:1px solid var(--hairline);border-radius:24px;padding:32px 28px;display:flex;flex-direction:column;box-shadow:var(--shadow-soft);position:relative;transition:transform .25s var(--ease-out),box-shadow .25s var(--ease-out)}
.pack:hover{transform:translateY(-4px);box-shadow:var(--shadow-lift)}
.pack.hot{border:1.5px solid transparent;background:linear-gradient(var(--card),var(--card)) padding-box,var(--grad) border-box}
.pack .flag{position:absolute;top:-12px;left:50%;transform:translateX(-50%);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:#fff;background:var(--grad);padding:6px 16px;border-radius:99px;white-space:nowrap}
.pack .pname{font-family:'Fraunces',serif;font-size:22px;margin-bottom:4px}
.pack .price{font-size:15px;color:var(--muted);margin-bottom:16px}
.pack .price b{font-family:'Fraunces',serif;font-weight:500;font-size:28px;color:var(--ink)}
.pack ul{list-style:none;margin-top:4px}
.pack li{font-size:14px;color:var(--muted);padding:7px 0 7px 22px;position:relative;border-top:1px solid var(--hairline)}
.pack li:first-child{border-top:none}
.pack li::before{content:"";position:absolute;left:0;top:13px;width:8px;height:8px;border-radius:99px;background:var(--grad)}
.packs-foot{text-align:center;margin-top:26px;font-size:13.5px;color:var(--muted)}

/* band */
.band{background:var(--ink);color:#fff;border-radius:28px;padding:clamp(40px,6vw,72px) clamp(28px,5vw,64px);text-align:center;position:relative;overflow:hidden}
.band::before{content:"";position:absolute;inset:0;background:radial-gradient(80% 140% at 80% 0%,rgba(161,75,255,.4) 0%,transparent 55%),radial-gradient(70% 120% at 10% 100%,rgba(59,91,255,.35) 0%,transparent 55%);opacity:.9}
.band .in{position:relative;z-index:2}
.band .big{font-family:'Fraunces',serif;font-weight:400;font-size:clamp(28px,4.6vw,46px);line-height:1.12;letter-spacing:-.01em;max-width:18ch;margin:0 auto}
.band .big b{font-weight:500}
.band p{color:rgba(255,255,255,.78);max-width:48ch;margin:18px auto 0;font-size:16px}

/* why */
.why{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.why .sig{font-family:'Fraunces',serif;font-style:italic;font-size:18px;color:var(--muted);margin-top:20px}

/* faq */
.faq{margin-top:44px;border-top:1px solid var(--hairline)}
.qa{border-bottom:1px solid var(--hairline)}
.qa button{width:100%;display:flex;align-items:center;justify-content:space-between;gap:16px;background:none;border:none;cursor:pointer;font-family:inherit;text-align:left;padding:24px 4px;font-size:clamp(16px,2vw,19px);font-weight:600;color:var(--ink)}
.qa .ic{flex:none;width:28px;height:28px;border-radius:99px;border:1px solid var(--hairline);display:flex;align-items:center;justify-content:center;font-size:18px;transition:transform .3s var(--ease-out),background .3s var(--ease-out),color .3s}
.qa.open .ic{transform:rotate(45deg);background:var(--ink);color:#fff;border-color:var(--ink)}
.qa .ans{max-height:0;overflow:hidden;transition:max-height .4s var(--ease-out)}
.qa .ans p{padding:0 4px 26px;color:var(--muted);font-size:15.5px;max-width:62ch}

/* cross-sell plus */
.plus{margin-top:8px}
.plus .box{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;background:var(--card);border:1px solid var(--hairline);border-radius:24px;padding:30px 34px;box-shadow:var(--shadow-soft)}
.plus .box .txt .k{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:8px}
.plus .box .txt h3{font-size:clamp(20px,2.6vw,26px)}
.plus .box .txt p{color:var(--muted);font-size:14.5px;margin-top:6px;max-width:46ch}
.link-cta{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:15px;border:1px solid var(--hairline);border-radius:99px;padding:12px 22px;white-space:nowrap;transition:border-color .2s,transform .16s var(--ease-out)}
.link-cta:hover{border-color:rgba(26,24,37,.35);transform:translateY(-1px)}

/* final cta */
.final{text-align:center;padding:clamp(90px,14vw,160px) 0}
.final h2{font-size:clamp(32px,6vw,60px);max-width:18ch;margin:0 auto 14px}
.final .lead{margin:0 auto 34px;text-align:center}

/* footer */
footer{border-top:1px solid var(--hairline);padding:44px 0 60px}
.foot{display:flex;flex-wrap:wrap;gap:24px;justify-content:space-between;align-items:flex-start}
.foot .legal{font-size:12.5px;color:var(--muted);line-height:1.7;max-width:42ch}
.foot a.link{color:var(--muted);font-size:13.5px;display:block;margin-bottom:8px;transition:color .2s}
.foot a.link:hover{color:var(--ink)}

/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}

/* ---- hub ---- */
.hub{min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding:110px 0 70px;position:relative;overflow:hidden}
.hub::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 50% at 50% 0%,var(--grad-soft),transparent 70%);opacity:.7;z-index:0}
.hub .inner{position:relative;z-index:1;text-align:center}
.hub h1{font-family:'Fraunces',serif;font-weight:400;font-size:clamp(34px,6vw,58px);line-height:1.06;letter-spacing:-.015em;margin:18px auto 16px;max-width:16ch;text-wrap:balance}
.hub .promise{color:var(--muted);font-size:clamp(16px,2.2vw,20px);max-width:46ch;margin:0 auto}
.choices{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:54px;text-align:left}
.choice{background:var(--card);border:1px solid var(--hairline);border-radius:24px;padding:30px 28px;box-shadow:var(--shadow-soft);display:flex;flex-direction:column;min-height:230px;transition:transform .25s var(--ease-out),box-shadow .25s var(--ease-out),border-color .25s}
.choice:hover{transform:translateY(-5px);box-shadow:var(--shadow-lift)}
.choice.hot{border:1.5px solid transparent;background:linear-gradient(var(--card),var(--card)) padding-box,var(--grad) border-box}
.choice .ti{font-family:'Fraunces',serif;font-size:26px;margin-bottom:8px}
.choice .ds{color:var(--muted);font-size:14.5px;flex:1}
.choice .pr{font-size:13px;color:var(--muted);margin:14px 0 16px}
.choice .pr b{font-family:'Fraunces',serif;color:var(--ink);font-size:18px;font-weight:500}
.choice .go{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:14.5px;color:var(--ink)}
.choice .go .ico{width:34px;height:34px;border-radius:99px;background:var(--grad);color:#fff;display:flex;align-items:center;justify-content:center;transition:transform .25s var(--ease-out)}
.choice:hover .go .ico{transform:translateX(3px)}
.choice .flag{display:inline-block;align-self:flex-start;font-size:10px;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:#fff;background:var(--grad);padding:5px 12px;border-radius:99px;margin-bottom:14px}

/* responsive */
@media(max-width:820px){
  .estep-row,.demos,.packs,.why,.choices{grid-template-columns:1fr}
  .why{gap:28px}
  .pack.hot,.choice.hot{order:-1}
  .hero{min-height:92svh}
  .nav-cta .full{display:none}
  .plus .box{flex-direction:column;align-items:flex-start;gap:18px}
}
@media(max-width:520px){
  .wrap,.narrow{padding:0 20px}
  .trust{gap:6px 16px}
  .ba-knob{width:40px;height:40px}
}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}